Why I enjoy having a work-life balance. There are plenty of benefits to working from home. You’re able to create your own schedule, you’re not tied down to one location, and you have much more control over your work-life balance. Why I enjoy having a work-life balance. One of the best things about working from...Continue Reading
Inbound Marketing, what is it? Inbound marketing is all about bringing the customers in rather than chasing them and potentially pushing them away. If you’re like me, I hate being targeted with sales calls, emails and LinkedIn inbound messages. These instantly make me not want to work with whoever they are; this is why...Continue Reading
My first year as a Solopreneur In July I took a month off social media. Some marketing professionals would frown upon this as they may think a business wouldn’t survive without it; others, on the other hand, would totally understand where I’m coming from. But you need some space from posting, scheduling, thinking of content...Continue Reading
This month we’re talking about Content Marketing. Content marketing is a great way to share information in the form of videos, blogs and social media posts while linking back to your website to attract your target audience. This year our content strategy is to build on the content on our website, which is why we’re...Continue Reading
Paid Advertising | What paid advertising methods are you using? What paid advertising are you doing? It doesn’t work for everyone, but some people swear by it. During this article, we want to talk about paid advertising and where you send your potential customers while you’ve captured their attention. For example, do you send them...Continue Reading
The Marketing mix | The seven P’s in Marketing Just when you thought there were so much to consider, they keep adding more to The Marketing Mix to keep you on your toes. If you’re not familiar with the Marketing Mix, we will be talking about all the elements over the next couple of weeks,...Continue Reading
Marketing Communications | Marcomms This month, we will be talking about Marketing Communications or MarComms, as some may call them. I’m interested to know how we are all speaking to our potential clients or current clients, for that matter? Do we still use some of the traditional print methods, or is that a thing of...Continue Reading
You may think a target audience is a vague group of people who may be interested in your product or service, and you may guess who these people are. But your target audience should be specific, and you should know detailed information about them, such as their characteristics. Demographics is a good start; this is...Continue Reading
It can be easy to get caught up in the daily activities of starting a business and not have a plan of where you want to be in the next 3 to 5 years. This month I have been posting about strategic alignment and making sure you have SMART objectives that align with your goals...Continue Reading
The first memory I have of learning about digital marketing is the enormous, blue and white old-fashioned tv monitor style iMacs that I used in college. At the time, I thought they were the bee’s knees; well, technology has come a long way since then…and so have my digital marketing skills. How can digital marketing...Continue Reading
