Marketing Communications | Marcomms This month, we will be talking about Marketing Communications or MarComms, as some may call them. I’m interested to know how we are all speaking to our potential clients or current clients, for that matter? Do we still use some of the traditional print methods, or is that a thing of...Continue Reading

You may think a target audience is a vague group of people who may be interested in your product or service, and you may guess who these people are. But your target audience should be specific, and you should know detailed information about them, such as their characteristics.  Demographics is a good start; this is...Continue Reading

It can be easy to get caught up in the daily activities of starting a business and not have a plan of where you want to be in the next 3 to 5 years. This month I have been posting about strategic alignment and making sure you have SMART objectives that align with your goals...Continue Reading

The first memory I have of learning about digital marketing is the enormous, blue and white old-fashioned tv monitor style iMacs that I used in college. At the time, I thought they were the bee’s knees; well, technology has come a long way since then…and so have my digital marketing skills. How can digital marketing...Continue Reading

I met Lloyd during my short time working for Invacare, and we worked on various projects together, I found Lloyd to be extremely professional and innovative with all aspects of his work. Recently I joined a webinar hosted by Lloyd, which included many marketing professionals, and I found it to be informative and refreshing to...Continue Reading

Your brand is not just there to be recognised. It is there to shout about who you are and what you have to offer; it is everything that you stand for such as your values and your mission; it is what sets you apart from your competitors and it is what emotionally connects you to...Continue Reading