Why Blogs Are More Influential than Magazines In today’s world, digital media is everywhere, and we’re constantly bombarded with information. Unsurprisingly, we’re turning to blogs to learn more about our interests, needs, and wants. An interesting fact that you may not have known is that blogs are 63% more influential in purchase decisions than magazines....Continue Reading
How to Choose the Right Marketing Agency for Your Business As a business owner, you always look for ways to grow your business and increase revenue. One of the most important things you can do is to invest in marketing. However, choosing the right marketing agency for your business can take time and effort. With...Continue Reading
How Marketing Is Changing and What Business Owners Need to Know Businesses of all sizes need to market their products and services to survive and thrive in today’s competitive market. Over the past few years, marketing has undergone a significant transformation due to the fast-paced evolution of technology and consumer behaviour. The marketing strategies that...Continue Reading
Working on your business and not making time for Marketing As a business owner, it’s easy to get stuck in the day-to-day operations of your business. You may find yourself constantly putting out fires and managing tasks while juggling the responsibilities of running a company. However, it’s crucial to take a step back and focus...Continue Reading
Why I enjoy having a work-life balance. There are plenty of benefits to working from home. You’re able to create your own schedule, you’re not tied down to one location, and you have much more control over your work-life balance. Why I enjoy having a work-life balance. One of the best things about working from...Continue Reading
Inbound Marketing, what is it? Inbound marketing is all about bringing the customers in rather than chasing them and potentially pushing them away. If you’re like me, I hate being targeted with sales calls, emails and LinkedIn inbound messages. These instantly make me not want to work with whoever they are; this is why...Continue Reading
My first year as a Solopreneur In July I took a month off social media. Some marketing professionals would frown upon this as they may think a business wouldn’t survive without it; others, on the other hand, would totally understand where I’m coming from. But you need some space from posting, scheduling, thinking of content...Continue Reading
This month we’re talking about Content Marketing. Content marketing is a great way to share information in the form of videos, blogs and social media posts while linking back to your website to attract your target audience. This year our content strategy is to build on the content on our website, which is why we’re...Continue Reading
Paid Advertising | What paid advertising methods are you using? What paid advertising are you doing? It doesn’t work for everyone, but some people swear by it. During this article, we want to talk about paid advertising and where you send your potential customers while you’ve captured their attention. For example, do you send them...Continue Reading
The Marketing mix | The seven P’s in Marketing Just when you thought there were so much to consider, they keep adding more to The Marketing Mix to keep you on your toes. If you’re not familiar with the Marketing Mix, we will be talking about all the elements over the next couple of weeks,...Continue Reading
